On 1 December 1976, the band and members of the Bromley Contingent created a storm of publicity by swearing during an early evening live broadcast of Thames Television’s Today programme. Appearing as last-minute replacements for fellow EMI artists Queen, the band and their entourage were offered drinks as they waited to go on air. During the interview, Jones said the band had “fucking spent” its label advance and Rotten used the word “shit”.
